I am proud to have created the brand identity for the beauty box called: Tili - Try it, love it. I designed a bespoke name-type using a handwritten script and designed the box which was very well received by the business and the customers. In 2017, the project became award-winning as it won the Pure Beauty Awards category for Best Retail Innovation.

Following the success of the first box, we continued to produce regular boxes. Being the creative lead of the project, I continued to put together colour combinations which formed the look and feel of all advertising and marketing campaigns. The brand continued to be a success and has engaged tens of thousand customers on social media.

This feature was to promote Winter Jewellery Trends for QVC UK. I came up with a concept of using big blocks of ice and let it melt in the studio whilst capturing the cold shiny textures of both prop and product. We had 4 trends to capture and I collaborated with two photographers to achieve differentiated looks between the trends using such a basic concept. The results speak for itself and Gary Jackson and Josu Muniz delivered some remarekable images I was able to use to put the pages together.

The Creative Hub is a one stop destination for photographers, designers and artists looking to print their work. From the conceptual stage, I personally designed the UX and led the creative direction of the project. Following this, I selected a colour scheme and briefed the designers to create the artwork for print in a unified and dynamic approach. The photographer (Amel Mahfouf) was briefed to source simple geometric props following the designated colour palette. The styling was done collectively and the photographer did all the post production artwork by comping multiple images. The result was a highly successful campaign that increased traffic to site from social media and converted new creative customers.

In this promotion, I was tasked with coming up with a concept for luxurious lounge-wear. The idea spun around targeting one of the main customer segments; “The designer Housewife” as she chills at home in her comfortable and stylish outfits. As the fashion was neutral, we went for pastel interior as a bedroom backdrop for the photo shoot. The photography was then used across the website, apps and social media to drive traffic to the editorial page to inspire the customer to shop.

This was a photo shoot aimed to promote a line of bright fashion apparel with a bespoke page for the Style List at QVC. The feature was based around an editorial piece of content which was driven by the vivid imagery. I briefed the photographer to use bright punchy color rama backgrounds with a dark skinned model wearing colorful make-up.

During the autumn and winter season, we were promoting a range of knit wear, for this we came up with the concept of Cosy Knits. Together with the photographer, we decided to create a warm cabin story by arranging a set with thick rugs and rustic wooden floors. The use of light was key here to get a feeling of a fireplace when in face it was only a yellow lamp. The shots were carefully art directed to fit into the template which was already designed prior to the shoot.

Whilst working in the London office, I was tasked with designing the B2B website for QVC France which was starting up in a couple of months. I had a tight deadline and had to collaborate with an agency in Paris to produce the pages on time and right for market. The site was going to be the main destination following a press conference to attract both employees and vendors to work with the new company.

Every day, QVC offers a discounted product called Today’s Special Value. For a couple of years, I was in charge of coming up with the strategy and the visual execution of the TSV for digital platforms. The ideas and creative direction was briefed to the head of photo studio who would relay my briefs to the photographers in order to achieve the desired images. This is a modest collection of some of the main campaigns where I sketched out the vision which was executed to great precision by the photo studio. The photos were then assembled into panels and published across web and apps.

This was an iPad app upgrade for QVC where I worked with a wider team of UX architects and other technical leads from an external agency in Dublin. The main function of the app was to detect when the user is watching the TV and switch to a second screen mode which allows you to explore products on air and shop as you watch the live channel. Another new feature was the ability to interact directly with the presenters by integrating social media to the app. The external agency was briefed on the actual development and we had to undertake several reviews to get the designs exactly where we wanted them. Following the release of the new feature, orders made using the iPad app increased by 22%.

Starting out as a sole designer for the danish Groupon start-up, I was instrumental in the creation of the visual presence for the company. The tasks varied widely and here is a slim selection of what I produced during my time with them.

Designed various campaigns, UX/UI elements and other visual collateral during my time as a lead creative in the company.

The main way for Groupon to acquire customers was through affiliate marketing. I worked closely with the marketing team to lead the creative and produce designs for various campaigns. One was the Starbucks deal which sold out within the first day and all though it didn’t profit from it, we gained thousands of new customers.

Branded a range of organic wines for a New Zealand vineyard. I designed a custom calligraphic font to create both logo and packaging. The concept surrounded the Phyrigian goddess Cybele who was used as a symbol in the identity.

QVC was preparing to sell a lot of Dyson V8 vacuum cleaners and decided to sponsor a printed advert to in the Sunday Telegraph and the Sunday Express. The project was completed in less than one week and all creative work had to be signed off by the creative director at Dyson. It was challenging to find a middle-ground between the two giant brands but I kept the design quite minimalistic with a focus on the message of value. It went to print on time and all parties were happy as it took over £1m in sales in 24 hours.

A collection of logotypes I created for various clients over the years.

This project won a pitch for a branding exercise to create the identity of a new child safety education coalition. The body is an arm of Rospa and issues memberships to companies who comply with their strict regulations. The logo is based on dual symbolism which exhibits a curious child peeping. At the same time it forms two hands which protects the child. The message of the coalition is at the heart of the logo and the executives selected it on that basis.

I was invited to participate in an exhibition called Creative Creatures in Battersea, London. For this I created four giant pages of futuristic manuscripts roughly 1 x 2 m in size. The media I used was spray paint, brushes, markers and stencils. By mixing modern graffiti style with ancient brush strokes, I aimed invited the viewer to try and read a mashed up text language presented in a classic script. The work received positive feedback and was eventually bought by a bar owner in Shoreditch.

A collection of various personal art created for family and friends or just for fun.

One of my very first calligraphic projects where I took it upon me to create ancient documents about the history of Lithuania.